To share or not to share : demand forecast sharing in a distribution channel
Year of publication: |
September-October 2016
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Authors: | Jiang, Baojun ; Tian, Lin ; Xu, Yifan ; Zhang, Fuqiang |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 5, p. 800-809
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Subject: | information sharing | signaling | forecast accuracy | risk aversion | distribution channel | Vertriebsweg | Distribution channel | Prognoseverfahren | Forecasting model | Theorie | Theory | Nachfrage | Demand | Risikoaversion | Risk aversion |
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