To Whom Do Advertising Creatives Write? An Inferential Answer
Year of publication: |
1997
|
---|---|
Authors: | Kover, Arthur J. ; James, William L. ; Sonner, Brenda S. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 37.1997, 1, p. 41-53
|
Saved in:
Saved in favorites
Similar items by person
-
SPECIAL ISSUE: YOUTH RESEARCH - Just Say No to Traditional Student Samples
James, William L., (2001)
-
When Do Advertising "Power Words" Work? An Examination of Congruence and Satiation
Kover, Arthur J., (1993)
-
Creativity vs. Effectiveness? An Integrating Classification for Advertising
Kover, Arthur J., (1995)
- More ...