Too Good To Fail : Creating Marketplace Value from the World’s Brightest Minds

Online-Ressource (XIV, 112 p. 73 illus., 33 illus. in color, online resource)

Includes bibliographical references and index

Preface; Contents; Introduction; 1 Open Innovation and Intellectual Capital; Intellectual CapitalIntellectual capital: The World's Most Valuable Asset Classasset class; Cold Trends and How Markets for Natural Ice Emerged in the Nineteenth Century US; Bright Spots in Solar Energy; Photovoltaic Market Disruption and Value Creation; Creative DestructionCreative Destruction; The Take Away; References; 2 The Technology Transfer Ecosystem; Assessment of Technology, Market, and Organizational Capabilities; The Patent Office; The Small Public Company

Technology TransferTechnology Transfer: The Supplier NetworknetworkThe Technology Transfertechnology transfer Firm; Technology TransferTechnology Transfer Competitive Landscape; NetworkNetworks and the Nascent Technology Transfertechnology transfer Market; U.S. Patents: A Case for Innovation and Job Creation; Increasing the Vitality of the Small Cap Public Marketplace; Technology; Market; Organization; 3 Intellectual Capital: The World's Fastest Growing Asset Classasset class; US Patents as the Source of Innovation and Job Creation; Small Cap Market Failure in the US IPO MarketIPO market

IPOs and Job CreationCommercializing Research; TFPTFP and Patent Applications Between 1948 and 2009; References; 4 Network Strategies for Growing Emerging Markets; A Brief Example from Technology Transfertechnology transfer; The University Technology Supplier Networknetwork; References; 5 The Role of Design in Bringing Innovation to the Marketplace; Implications for Companies; Commentary on Design's Role in the World; 3M (Where Design is the Innovation); Bang & OlufsenBang & Olufsen (Where Design Exists Primarily Without Technological Innovation)

Tesla MotorTesla Motors (Where Design is the Package Around Innovation)DysonDyson (Where Designing New Metaphors for Traditional Products is the Competitive Advantage); References; 6 Leadership Required for Embracing New Technologies; The Impact of CEO's and Employees on Organizational Culture; Not Only the Good Die Young; Leveraging Free Will: A Necessary Tool for Changing Organizational Culture; Social Engineering Applied to Corporate Culture; Can Leadership Inspired by and Receptive to Technological Innovation Reshape Organizational Culture?

Theoretical Models for Organizational Culture: More is LessReferences; 7 The Growth of China's Technology Transfer Industry; The U.S. University Technology Transfer Market; Venture Capital; The IPO MarketIPO Market; The Chinese University Technology Transfertechnology transfer Market; China's IPO MarketIPO market Place; University Technology Transfer Marketplace: Growth Over the Next Decade; Implications for Global Markets; Problems with the Nascent Technology Transfertechnology transfer Market; References; About the Author; Index

10.1007/978-3-319-00281-1 [DOI]

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