"Too good" to succeed? Why not just try "good enough"! Some deliberations on the prospects of frugal innovations
High-tech, German companies are facing a curious problem: their products are reportedly too good for the expanding global markets. So in a way they get penalised for offering a superlative quality. At a second glance, though, this doesn't seem surprising. For, succeeding in the emerging markets like India or China often requires developing market-specific products and services that enable an attractive value proposition without taking recourse to (excessive) over-engineering. Furthermore, the innovations should be able to cope with, and successfully circumvent, the given infrastructural restrictions ever so present in the rural and semi-urban areas in such economies.
Year of publication: |
2013
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Authors: | Tiwari, Rajnish ; Herstatt, Cornelius |
Publisher: |
Hamburg : Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management (TIM) |
Saved in:
freely available
Series: | Working Paper ; 76 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 770655114 [GVK] hdl:10419/85347 [Handle] RePEc:zbw:tuhtim:76 [RePEc] |
Source: |
Persistent link: https://www.econbiz.de/10010324308
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