Tools and techniques for implementing international e-trading tactics for competitive advantage
Yurdagül Meral (İstanbul Medipol University, Turkey)
Understanding shopping behaviors with category and brand-level market basket analysis / Inanç Kabasakal, Ege University, Turkey -- Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage / Zafer Adiguzel, Istanbul Medipol University, Medipol Business School, Turkey -- New economy, e-commerce businesses and e-businesses : types, similarities and differences / Duygu Toplu Yaslioglu, Istanbul University, Turkey -- E-retailing practices in mobile marketing the case of getir application / Hihsan Eken, Istanbul Medipol University, Turkey Basak Gezmen, Istanbul Medipol University, Turkey -- Opportunities and challenges for internet freelancing (elancing) / A.Mohammed Abubakar, Antalya Bilim University, Turkey -- The effect of consumer emotions on online purchasing behavior / Dilaysu Cinar, Beykent University, Turkey -- Examination of the extent and effects of strategic management on e-commerce companies / Zafer Adiguzel, Istanbul Medipol University, Medipol Business School, Turkey -- An empirical study on the relationship between economic growth and e-commerce / Bersu Bahtiyar, Bulent Ecevit University, Asuman Koç Yurtkur, Bulent Ecevit University -- Competition in contemporary HRM : use of e-recruitment processes / Elif Baykal, Istanbul Medipol University -- Consumers' perception concerning the e-retailing practice used in mobile marketing : a research on university students / Basak Gezmen, ?stanbul Medipol University.
Year of publication: |
[2020]
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Other Persons: | Meral, Yurdagül (ed.) |
Publisher: |
Hershey, PA, USA : IGI Global, Business Science Reference |
Subject: | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Wettbewerbsvorteil | Competitive advantage | Branchenentwicklung | Sector development | Türkei | Turkey |
Description of contents: | Table of Contents [gbv.de] |
Saved in:
Extent: | xiv, 395 Seiten Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
ISBN: | 978-1-7998-0035-4 ; 978-1-7998-0036-1 ; 978-1-7998-0037-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012016023
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