Tools to keep brands on the market

Brand purpose is to increase shareholders’ wealth and making profit. Considering the organizations economic environment changes and the fall of the most markets, the paper is focused on the general forces impeding the brand development and on finding some tools to strengthen the brands.

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Year of publication:	2010-02-15
Authors:	Doval, E ; Doval, O
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	marketing strategy \| brand’s vision \| brand management

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Notes:	Published in the Proceedings of the 34th ARA Congress (American-Romanian Academy of Arts and Science, USA) Ecole Polytechnique de Montreal.ISBN 9(2010): pp. 228-231
Classification:	M31 - Marketing ; M19 - Business Administration. Other
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008685566