Top level results of a study of Czech households' awareness of the food advertising industry's self-regulation related to children
Year of publication: |
2015
|
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Authors: | Lhotáková, Markéta ; Olšanová, Květa |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 4.2015, 2, p. 48-59
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Subject: | advertising targeted to children | regulation of advertising | industry self-regulation | Kinder | Children | Werbewirtschaft | Advertising industry | Werbung | Advertising | Werbewirkung | Advertising effects | Selbstverpflichtung | Voluntary agreement | Zielgruppe | Target group | Regulierung | Regulation | Ernährungsindustrie | Food industry |
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