Top management involvement with new products
Year of publication: |
1971
|
---|---|
Authors: | McDonald, Philip R. ; Eastlack jr., Joseph O. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 14.1971, 6, p. 23-31
|
Subject: | Produktgestaltung | Betriebsleiter | Vereinigte Staaten |
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