Topic features in negative customer reviews : evidence based on text data mining
Year of publication: |
2020
|
---|---|
Authors: | Li, Zhen ; Li, Fangzhou ; Xiao, Jing ; Yang, Zhi |
Published in: |
The review of socionetwork strategies. - Tokyo : Springer Japan, ISSN 1867-3236, ZDB-ID 2471097-0. - Vol. 14.2020, 1, p. 19-40
|
Subject: | Internet shopping | Negative customer reviews | Online sales | Text data mining | Content topic | Proportion | Consistency | Data Mining | Data mining | Personalisierung | Personalization | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing |
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