TOPIC - Selection and test of an International brand name - The author uses a case study to outline ways of identifying an international brand name without losing the previous brand name's reputation
| Year of publication: |
2000
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|---|---|
| Authors: | Gierl, Heribert |
| Published in: |
Planung & Analyse : Zeitschrift für Marktforschung und Marketing. - Frankfurt, M : Dt. Fachverl, ISSN 0724-9632, ZDB-ID 7214765. - 2000, SPECI, p. 40-42
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