Total global strategy II : updated for the Internet and Service Era
George S. Yip
| Year of publication: |
2003 ; International ed
|
|---|---|
| Authors: | Yip, George S. |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Prentice Hall |
| Subject: | Internet | Globalisierung | Globalization | Multinationales Unternehmen | Marketingstrategie |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIX, 299 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1995 Includes bibliographical references and index |
| ISBN: | 0-13-017917-5 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001629343