Total quality marketing : what has to come next in sales, marketing and advertising
John Fraser-Robinson
| Year of publication: |
1991
|
|---|---|
| Authors: | Fraser-Robinson, John |
| Publisher: |
London : Kogan Page |
| Subject: | Marketing | Qualitätssicherung | Qualität | Werbung | Verkauf | Qualitätsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 256 : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7494-0389-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004107714