Total Revenue Management (TRM) : Case Studies, Best Practices and Industry Insights

by Marc Helmold

Chapter 1 Total Revenue Management (TRM) -- Chapter 2 Pricing Elements and Price Elasticity -- Chapter 3 Pricing as Part of the Corporate Strategy -- Chapter 4 Pricing Strategies -- Chapter 5 Supply Chain Management and Distribution Channels -- Chapter 6 Value Drivers in Revenue Management -- Chapter 7 Audits as Tool to evaluate Value -- Chapter 8 TRM for Services -- Chapter 9 Creating the Value Proposition -- Chapter 10 TRM in companies with financial Difficulties -- Chapter 11 Pricing in the Automotive Industry -- Chapter 12 Pricing in the Hospitality Industry -- Chapter 13 Pricing in the Aviation Industry -- Chapter 14 Pricing in the Healthcare Sector -- Chapter 15 Pricing Strategy in the Beer Industry -- Chapter 16 Outlook: Full Revenue Management (FRM) -- Glossary -- Index.

MoreLess

Year of publication:	2020 ; 1st ed. 2020.
Authors:	Helmold, Marc
Publisher:	2020.: Cham : Springer International Publishing 2020.: Cham : Imprint: Springer
Subject:	Revenue-Management \| Revenue management \| Innovationsmanagement \| Innovation management \| Wissenstransfer \| Knowledge transfer

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 Online-Ressource(XXV, 191 p. 78 illus., 76 illus. in color.)
Series:	Management for Professionals
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-46985-6 ; 978-3-030-46984-9 ; 978-3-030-46986-3 ; 978-3-030-46987-0
Other identifiers:	10.1007/978-3-030-46985-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399530