"Touching" services : tangible objects create an emotional connection to services even before their first use
Year of publication: |
2020
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Authors: | Nägele, Nora ; Walter, Benjamin von ; Scharfenberger, Philipp ; Wentzel, Daniel |
Published in: |
Business research. - Heidelberg : Springer, ISSN 2198-2627, ZDB-ID 2426376-X. - Vol. 13.2020, 2, p. 741-766
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Subject: | Service objects | Embodied cognition | Servicescape | Corporate gifts | Touch | Service experience | Emotion | Dienstleistungsqualität | Service quality | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1007/s40685-020-00114-0 [DOI] hdl:10419/233180 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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