Tourism as catalyst for quality of life in transitioning subsistence marketplaces : perspectives from Ha Long, Vietnam
Year of publication: |
2014
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Authors: | Nguyen Thi Tuyet Mai ; Rahtz, Don R. ; Shultz, Clifford J. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 1, p. 28-44
|
Subject: | Vietnam | Ha Long | quality of life | marketing | macromarketing | subsistence marketplaces | tourism | Lebensqualität | Quality of life | Viet Nam | Subsistenzwirtschaft | Subsistence economy | Tourismus | Tourism |
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