Tourism-based customer engagement : the construct, antecedents, and consequences
Year of publication: |
2019
|
---|---|
Authors: | Rather, Raouf Ahmad ; Hollebeek, Linda D. ; Islam, Jamid Ul |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 39.2019, 7/8, p. 519-540
|
Subject: | brand loyalty | co-creation | Customer engagement | customer trust | place attachment | place authenticity | tourism | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Vertrauen | Confidence | Markentreue | Brand loyalty | Standortmarketing | Place marketing | Tourismus | Tourism | Markenführung | Brand management |
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