Tourism branding
Year of publication: |
2009
|
---|---|
Other Persons: | Cai, Liping A. (ed.) ; Gartner, William C. (ed.) ; Munar, Anna Maria (ed.) |
Publisher: |
Bingley, U.K. : Emerald |
Subject: | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Markenführung | Brand management |
Extent: | 1 Online-Ressource |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Print version record Online-Ausg. |
ISBN: | 978-1-84950-721-9 ; 978-1-84950-720-2 |
Other identifiers: | 10.1108/S2042-1443(2009)1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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