Tourism marketing stimulus characteristics : a self-validation analysis of Iran
Year of publication: |
2022
|
---|---|
Authors: | Hadinejad, Arghavan ; Kralj, Anna ; Scott, Noel ; Moyle, Brent D. ; Gardiner, Sarah |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 2, p. 235-251
|
Subject: | attitude | destination marketing | emotion | partial least squares (PLS) | self-validation analysis | source credibility | Tourismusmarketing | Tourism marketing | Partielle kleinste Quadrate | Partial least squares | Iran | Tourismuswirtschaft | Tourism industry |
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