Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation
Year of publication: |
June 2016
|
---|---|
Authors: | Liu, Chih-Hsing Sam ; Chou, Sheng-Fang |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 54.2016, p. 298-308
|
Subject: | Kinmen tourism | Brand equity | Marketing | Motivation | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Tourismus | Tourism |
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