Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation
Chih-Hsing Sam Liu, Sheng-Fang Chou
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Liu, Chih-Hsing Sam ; Chou, Sheng-Fang |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 54.2016, p. 298-308
|
| Subject: | Kinmen tourism | Brand equity | Marketing | Motivation | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2015.11.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011452088