Tourism territorial branding in the conditions of the COVID-19 pandemic (on the example of Ukraine and Poland)
Оleh Karyy, Uliana Balyk, Nataliia Kara
| Year of publication: |
2021
|
|---|---|
| Authors: | Karyy, Oleh ; Balyk, Uliana ; Kara, Nataliia |
| Published in: |
Baltic Journal of Economic Studies. - Riga : Baltija publishing, ISSN 2256-0963, ZDB-ID 2886399-9. - Vol. 7.2021, 4, p. 91-100
|
| Subject: | tourism brand | competitiveness | COVID-19 pandemic | consumer behavior | Coronavirus | Polen | Poland | Ukraine | Tourismus | Tourism | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Epidemie | Epidemic | Markenimage | Brand image | Wirkungsanalyse | Impact assessment | Tourismusmarketing | Tourism marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.30525/2256-0742/2021-7-4-91-100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013357108