Tourism territorial branding in the conditions of the COVID-19 pandemic (on the example of Ukraine and Poland)
Year of publication: |
2021
|
---|---|
Authors: | Karyy, Oleh ; Balyk, Uliana ; Kara, Nataliia |
Published in: |
Baltic Journal of Economic Studies. - Riga : Baltija publishing, ISSN 2256-0963, ZDB-ID 2886399-9. - Vol. 7.2021, 4, p. 91-100
|
Subject: | tourism brand | competitiveness | COVID-19 pandemic | consumer behavior | Polen | Poland | Coronavirus | Ukraine | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Tourismus | Tourism | Markenimage | Brand image | Epidemie | Epidemic | Tourismuswirtschaft | Tourism industry | Wirkungsanalyse | Impact assessment |
-
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli, (2023)
-
Dudek, Andrzej, (2021)
-
Sheresheva, Marina Y., (2020)
- More ...
-
Kisiołek, Artur, (2020)
-
Kisiołek, Artur, (2020)
-
Problems and prospects of the formation of a mutual tourism product of local communities
Karyy, Oleh, (2015)
- More ...