Tourism TV commercials : a delicate balance between aural and visual information load
Steve Pan; Folker Hanusch
| Year of publication: |
2011
|
|---|---|
| Authors: | Pan, Steve ; Hanusch, Folker |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 28.2011, 5/6, p. 465-480
|
| Subject: | Tourismusmarketing | Tourism marketing | Fernsehwerbung | Television advertising | Werbemusik | Advertising music |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009374130