Tourists as mobile gamers : gamification for tourism marketing
Year of publication: |
October-December 2016
|
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Authors: | Xu, Feifei ; Tian, Feng ; Buhalis, Dimitrios ; Weber, Jessika ; Zhang, Hongmei |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 7/9, p. 1124-1142
|
Subject: | Mobile games | game motivation | tourist players | game-based marketing | gamification | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Spieltheorie | Game theory | Computerspiel | Video game | Gamification |
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