Tournament-based incentives and media sentiment
Jiayi Zheng, Hasibul Chowdhury, Md Safayat Hossain, Kartick Gupta
| Year of publication: |
2023
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|---|---|
| Authors: | Zheng, Jiayi ; Chowdhury, Hasibul ; Hossain, Md Safayat ; Gupta, Kartick |
| Published in: |
Journal of contemporary accounting & economics. - Kidlington [u.a.] : Elsevier, ISSN 1815-5669, ZDB-ID 2539795-3. - Vol. 19.2023, 2, p. 1-21
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| Subject: | Corporate branding | Media sentiment | Promotion-based tournament | Tournament-based incentives | Emotion | Anreiz | Incentives | Markenführung | Brand management | Mediensektor | Media industries | Leistungsanreiz | Performance incentive | Markenarchitektur | Brand architecture | Theorie | Theory | Kommunikationsmedien | Communication media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcae.2023.100353 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014301928