Toward an ʺindex of consumer satisfactionʺ : the synthesis of benefit-cost with nonmetric scaling concepts as basis for the measurement of market performance ; Prel. draft
Year of publication: |
1969
|
---|---|
Authors: | Pfaff, Martin ; Pfaff, Anita B. |
Publisher: |
[Philadelphia/Pa.] |
Subject: | Verbraucher |
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