Toward a 7-P framework for international marketing
Year of publication: |
2020
|
---|---|
Authors: | Paul, Justin ; Mas, Erick |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 8, p. 681-701
|
Subject: | emerging markets | globalization | International marketing | Latin America | Lateinamerika | Schwellenländer | Emerging economies | Internationales Marketing | Globalisierung | Globalization |
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