Toward a contingency view of new product creativity : assessing the interactive effects of consumers
Year of publication: |
2010
|
---|---|
Authors: | Rubera, Gaia ; Ordanini, Andrea ; Mazursky, David |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 2, p. 191-206
|
Subject: | Produktentwicklung | New product development | Kreativität | Creativity | Regressionsanalyse | Regression analysis | Marktforschung | Market research |
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