Toward a deeper understanding of service marketing : the past, the present, and the future
Year of publication: |
2011
|
---|---|
Authors: | Kunz, Werner H. ; Hogreve, Jens |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 3, p. 231-247
|
Subject: | Dienstleistungsmarketing | Services marketing | Bibliometrie | Bibliometrics | Ökonomische Ideengeschichte | History of economic thought | 1992-2009 |
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