Toward a Deeper Understanding of Social Media
Year of publication: |
2012
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---|---|
Authors: | Hoffman, Donna L. ; Novak, Thomas P. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 26.2012, 2, p. 69-71
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Saved in:
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