Toward a discursive approach to growth models: Social blocs in the politics of digital transformation

The growth models perspective analyzes the role of social blocs in crafting countries' economic policies, but its treatment of business power as purely structural prevents it from addressing an important question in the politics of digital transformation: How have new sectors with miniscule economic footprints been able to influence economic policy? This paper explores how tech and venture capital successfully lobbied for financial deregulation at the beginning of digital transformation in the United States. The paper argues that explaining the role of social blocs in digital transformation requires incorporating discourse analysis and develops a conceptual framework around three discursive components in the dynamics of social blocs: coordination, persuasion, and performativity. This framework contributes to theory development in the growth models perspective and illustrates how the concept of social blocs can help make sense of the politics of digital transformation.