Toward a model of word-of-mouth in the health care sector
Year of publication: |
October-December 2017
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Authors: | Martin, Sebastian |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 29.2017, 4, p. 434-449
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Subject: | Health care | literature review | model | word of mouth (WOM) | Social Web | Social web | Virales Marketing | Viral marketing | Gesundheitswesen | Health care system | Konsumentenverhalten | Consumer behaviour |
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