Toward a perspective of cultural friction in international business
Year of publication: |
2011
|
---|---|
Authors: | Luo, Yadong ; Shenkar, Oded |
Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 17.2011, 1, p. 1-14
|
Subject: | Interkulturelles Management | Cross-cultural management | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry |
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