Toward a positive theory of consumer choice
Year of publication: |
1980
|
---|---|
Authors: | Thaler, Richard |
Published in: |
Journal of economic behavior & organization : JEBO. - Amsterdam [u.a.] : Elsevier, ISSN 0167-2681, ZDB-ID 864321-0. - Vol. 1.1980, 1, p. 39-60
|
Subject: | Verbraucher | Verbrauchstheorie |
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