Toward a relational perspective of franchising chains
Year of publication: |
2009
|
---|---|
Authors: | Castro, Luis ; Mota, João ; Marnoto, Sandra |
Published in: |
Service Business. - Springer. - Vol. 3.2009, 1, p. 15-30
|
Publisher: |
Springer |
Subject: | Franchising | Business relationships | Firms’ capabilities |
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