Toward a “theoretical toolbox” for sustainability research in marketing
Year of publication: |
2011
|
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Authors: | Connelly, Brian L. ; Ketchen, David J. ; Slater, Stanley F. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 1, p. 86-100
|
Subject: | Nachhaltige Entwicklung | Sustainable development | Bibliometrie | Bibliometrics | Organisationstheorie | Organization theory | Marketingmanagement | Marketing management |
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