Toward a theory of business alliance formation
Year of publication: |
2000
|
---|---|
Authors: | Sheth, Jagdish N. ; Parvatiyar, Atul |
Published in: |
Handbook of relationship marketing. - Thousand Oaks, Calif. [u.a.] : Sage Publications, ISBN 0-7619-1810-8. - 2000, p. 303-323
|
Subject: | Theorie | Theory | Strategische Allianz | Strategic alliance |
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