Toward a theory of entry in moral markets : the role of social movements and organizational identity
Year of publication: |
2020
|
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Authors: | Georgallis, Panayiotis ; Lee, Brandon |
Published in: |
Strategic Organization. - London : Sage, ISSN 1741-315X, ZDB-ID 2115832-0. - Vol. 18.2020, 1, p. 50-74
|
Subject: | market entry | markets | moral markets | organizational fields | organizational identity | social movements | sustainability | Unternehmenskultur | Corporate culture | Wettbewerb | Competition | Soziale Bewegung | Social movement | Markteintritt | Market entry | Organisationstheorie | Organization theory |
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