Toward a theory of international new ventures
Year of publication: |
2008
|
---|---|
Authors: | Oviatt, Benjamin M. ; McDougall, Patricia P. |
Published in: |
International marketing ; Vol. 1. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 440-459
|
Subject: | Unternehmensgründung | Business start-up | Theorie | Theory | Multinationales Unternehmen | Transnational corporation |
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