Toward a theory of technology marketing : review and suggestions for future research
Year of publication: |
2012
|
---|---|
Authors: | Mohr, Jakki ; Sengupta, Sanjit ; Slater, Stanley F. |
Published in: |
Handbook of business-to-business marketing. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78100-536-1. - 2012, p. 563-581
|
Subject: | Hochtechnologie | High technology | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory |
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