Toward a theory of the boundary-spanning marketing organization and insights from 31 organization theories
Year of publication: |
2011
|
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Authors: | Hult, G. Tomas M. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 4, p. 509-536
|
Subject: | Marketingmanagement | Marketing management | Organisationstheorie | Organization theory | Stakeholder | Unternehmensorganisation | Business organization |
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