Toward a theory of the export marketing mix
Year of publication: |
1987
|
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Authors: | Bilkey, Warren J. |
Published in: |
Advances in international marketing. - Bingley [u.a.] : Emerald JAI, ISSN 1474-7979, ZDB-ID 634916-X. - Vol. 2.1987, p. 157-176
|
Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Theorie | Theory |
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