Toward a transcending conceptualization of relationship: a service‐dominant logic perspective
Year of publication: |
2009
|
---|---|
Authors: | Vargo, Stephen L. |
Other Persons: | Pels, Jaqueline (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 24.2009, 5/6, p. 373-379
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Buyer‐seller relationships | Ecology | Networking |
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