Toward a typological view of buyer-supplier relationships : challenging the unidimensional relationship continuum
Year of publication: |
2015
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Authors: | Vesalainen, Jukka ; Kohtamäki, Marko |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 49.2015, p. 105-115
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Subject: | Configurational approach | Buyer supplier relationships | Relational capital | Relationship-specific investments | Typological theory | Lieferantenmanagement | Supplier relationship management | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Klassifikation | Classification | Lieferkette | Supply chain |
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