Toward a unified implicit brand theory
Brian C. Tietje; Frédéric F. Brunel
| Year of publication: |
2005
|
|---|---|
| Authors: | Tietje, Brian C. ; Brunel, Frédéric F. |
| Published in: |
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]. - Mahwah, NJ [u.a.] : Erlbaum, ISBN 0-8058-5520-3. - 2005, p. 135-153
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| Subject: | Markenführung | Brand management | Theorie | Theory | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003113324