Toward a unified theory of consumer acceptance technology
Year of publication: |
2007
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Authors: | Kulviwat, Songpol ; Bruner Ii, Gordon C. ; Kumar, Anand ; Nasco, Suzanne A. ; Clark, Terry |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 24.2007, 12, p. 1059-1084
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