Toward an enterprise growth framework for entering the base of the pyramid market : a systematic review
Year of publication: |
August 2018
|
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Authors: | Merwe, Michael D. ; Grobbelaar, Sara S. ; Schutte, Cornelius S. L. ; Leipzig, Konrad H. von |
Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 15.2018, 4, p. 1850035-1-34
|
Subject: | Base of pyramid | enterprise growth | inclusive innovation | innovation for inclusive development | Innovation | Entwicklungsländer | Developing countries | Wirtschaftswachstum | Economic growth |
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