Toward an information-processing theory of loss aversion
Year of publication: |
2024
|
---|---|
Authors: | Villas-Boas, J. Miguel |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 3, p. 523-541
|
Subject: | behavioral economics | game theory | information processing | utility theory | Spieltheorie | Game theory | Verhaltensökonomik | Behavioral economics | Nutzentheorie | Utility theory | Experiment | Risikoaversion | Risk aversion | Prospect Theory | Prospect theory |
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