Toward an integrated model of consumer reactance : a literature analysis
Year of publication: |
2021
|
---|---|
Authors: | Dhanya Amarnath, Debora ; Jaidev, Uma Pricilda |
Published in: |
Management review quarterly. - Berlin : Springer, ISSN 2198-1639, ZDB-ID 2743833-8. - Vol. 71.2021, 1, p. 41-90
|
Subject: | Psychological reactance | Consumer reactance | Literature review | S-O-R framework | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour |
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