Toward an integrated theory of consumer regulation
Year of publication: |
1984
|
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Authors: | Venkatesh, Alladi ; Burger, Philip C. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 4.1984, 1, p. 29-40
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Subject: | Verbraucherschutz |
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