Toward an understanding of young consumers' daily consumption practices in post-Doi Moi Vietnam
Year of publication: |
May 2018
|
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Authors: | Nhat Nguyen Nguyen ; Özçaglar-Toulouse, Nil ; Kjeldgaard, Dannie |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 490-500
|
Subject: | Young consumer | Vietnam | Self-identity | Everyday consumption practices | Qualitative approach | Viet Nam | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth |
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