Toward an Innovation Sourcing Strategy - Although more and more companies are outsourcing innovation from early development to commercialization, many lack a comprehensive approach. The authors outline a variety of strategies that, contingent upon particular business needs, can systematically rationalize outsourcing goals and processes. Their research spans diverse industries -- Pharmaceuticals, ...
| Year of publication: |
2003
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| Authors: | Linder, Jane C. ; Jarvenpaa, Sirkka ; Davenport, Thomas H. |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 44.2003, 4, p. 43-50
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